E-Commerce Video Leader Cinsay Continues Enforcement of Patents with Filing of another Lawsuit

AUSTIN, Texas, Nov. 1, 2013 /PRNewswire/ – Cinsay Inc., a Texas-based leader in e-commerce video technology, has filed a patent infringement lawsuit against New Antics LLC in the United States District Court for the Northern District of Texas. This suit continues a string of previously filed lawsuits filed against Liveclicker Inc., Joyus Inc., and Brightcove Inc. The suit, Cinsay Inc. v. New Antics LLC, Case No. 3:13-cv-04188-P, was filed on October 16, 2013 and alleges infringement of U.S. Patent Nos. 8,533,753 and 8,549,555 for interactive Internet-based video applications. In the lawsuit filed by Dallas-based law firm Munck Wilson Mandala, Cinsay accuses New Antics of infringing on Cinsay’s patented innovations surrounding e-commerce videos – sometimes referred to as “shoppable videos.” Since its founding, Cinsay has continuously developed novel technology, propelling itself from a small start-up to a company with more than 120 employees today. “Cinsay has devoted a substantial amount of resources in developing and protecting its technological breakthroughs,” says … Continue reading


Cinsay Leverages Facebook Boost Posts for Higher Views and Increasing Sales Conversions

Cinsay’s multi-patented video commerce platform benefits from an increase in views, shares, ‘likes’ and conversions when coupled with social media options like Facebook’s promoted posts and targeted twitter ads. Austin, TX (PRWEB) October 31, 2013 – Cinsay, the leader in video commerce technology, has added social media ads and promotions to its list of options and promotional packages for small and medium sized businesses (SMBs). The syndicatable and transactional video, known as the Cinsay Smart Store™, is easily embedded into any web site, social media networks, fan pages, timelines and even tabs in Facebook. The additional audience reach through social network promoted posts has shown to greatly increase views, shares, comments and transactions within the video platform while performing in Facebook feeds. Chocoland International is one recent merchant that has greatly benefitted from the social media campaigns stacked on top of the Smart Store technology. Fernando Rodriguez, President of Chocoland International … Continue reading


E-commerce challenges with SMB’s: Oh My Dog Supplies

E-commerce isn’t just a solution for big corporations. For small businesses, e-commerce can significantly boost revenue and profitability without the expense of additional physical stores. E-commerce sales are projected to account for one-tenth of discretionary purchases in the U.S. and an estimated 33 percent (and growing) of e-commerce revenue goes to small businesses.*   Despite the clear benefits of e-commerce for business including: visibility, accessibility and profitability, it is not without challenges for small business owners. We have conducted a series of interviews with a number of small business owners regarding e-commerce challenges they face.   Eric Shannon, Founder & President of Oh My Dog Supplies shares the issues and challenges of his business regarding e-commerce.   Oh My Dog Supplies is an upscale, online dog supply retailer based in San Francisco. Shortly following the launch of Oh My Dog Supplies, the company quickly grew to nearly $2 million in … Continue reading


E-commerce challenges with SMB’s: Flooring.org

E-commerce isn’t a playing field made only for big corporations. For small businesses, e-commerce can significantly boost revenue and profitability. E-commerce sales are projected to account for one-tenth of discretionary purchases in the U.S. and an estimated 33 percent (and growing) of e-commerce revenue goes to small businesses.   Despite the clear benefits of e-commerce for business including: visibility, accessibility and profitability, it is not without challenges for small business owners. We have conducted a series of interviews with a number of small business owners regarding e-commerce challenges.   Eric Hurst, CEO and Founder of Flooring.org shared the struggles and challenges his business faces with e-commerce.    Flooring.org is a nationwide distributor of hardwood flooring, laminate flooring, stair parts, and other fine hardwood products. Builders, contractors, sub-contractors, and homeowners alike can find all types of flooring products at “ridiculously low prices.”  Flooring.org combines deep discounts with a wealth of flooring information, … Continue reading


Cinsay Is The Home Shopping Network For Viral Videos

BY: Kathryn Hough | July 13, 2012   Television networks like QVC and the Home Shopping Network revolutionized window-shopping by bringing the concept of shopping for leisure into the living room. Now that people are watching less television and more short videos online, companies like Cinsay have the opportunity to bring shopping into the social video experience. The Austin-based startup creates viral stores that combine video, e-commerce, and social media for a shared shopping experience. Single users can monetize their viral cat, cute baby, and skate videos by selling products within their videos, while large brands can turn online commercials into interactive, entertaining shopping experiences. Cinsay’s SaaS-based technology enables anyone to sell products, display printable coupons, capture donations, and generate leads all within the patent-pending Smart Container. Customers are offered a complete turnkey business via merchant account services as well as an exclusive on-demand solution featuring dozens of personal, brand able … Continue reading


PayPal is here!

Many of our Cinsay store owners have been waiting patiently for us to release our PayPal integration and the wait is over! Now, Cinsay merchants can enjoy great merchant rates while extending the ease and security of the most trusted payment system to their customers. Watch this quick video to see what all of the excitement is about and client “get started” below to sign up for your free trial!     Get started!


Traditional eComm Conversion Rates Pale in Comparison

It’s been a month since we launched MyCinsay, the self-managed version of Cinsay (in addition to our managed services) at the Spring 2012 Demo Conference. The Demo Conference was exceptional—we’ve received a lot of press and a surge in adoption and we even got cozy with some of the other teams (hi Arqball!) and began collaborating on additional ways to make your social video commerce experience even better. The eCommerce industry is expected to increase from  2011′s modest $5 billion mark and reach a whopping $30 billion by 2015, so it’s a good time to be in the online retail space. Add to this, the fact that 70% of adults who use social networks are online shoppers, social commerce is the boom town of the online retail space, which means our social commerce solution puts you in a sweet spot when it comes to closing the loop on your online … Continue reading


The Value of Viral

Have you seen the latest viral video “Lotte Time-Lapse: Birth to 12” that reached 3.7 million views in just one week? The guy who created it, Dutch filmmaker Frans Hofmeester, was elated that his labor of love—filming his daughter once a week for 12 years—managed to engage the masses. This, by any measure, is a success. Or, is it? For personal use, an engaging, viral video is impressive. But for businesses, engagement is nice, but it doesn’t keep the lights on—ROI does. Many companies create engaging, viral video campaigns that boast impressive stats about views and engagement, but those stats are rarely accompanied by stats of how much revenue those wildly successful campaigns generated. And, achieving ROI is what separates personal from professional, making the distinction between social networking and social commerce. If engagement were the end goal, we could just call it social media because engagement only covers one … Continue reading


What is Engaging Content and How Do I Make It?

Engagement is the buzzword du jour when it comes to content creation especially for social commerce. Every business wants to create a magical piece of content that provides an experience so profound that viewers want to engage, or interact, with it and share it with their friends. But, guess what? There’s no magic—anyone (yes, anyone) can create engaging content if they follow these very easy-to-implement steps. Know Your Audience: Before you can create engaging content, you have to decide who you want to engage. How does this person spend their time? What do they find funny—or offensive? These characteristics, or psychographics, help you create content that will resonate with the people you want to engage. An example of this is a dotcom era software developer who created software that appealed to a niche, highly technical audience. He knew that while the rest of the world was browsing Internet Explorer to … Continue reading


A Case for Social Commerce

“If I had to guess, social commerce will be the next area to really blow up.” –Mark Zuckerberg In business, the key to success is location, location, location—in other words: being wherever your customers are. Today, the new hotspot is online and in the world of online retail, people are spending 23% of their online time on social networks, making social networks prime real estate and the smartest retailers are meeting their customers there, too, ushering in our evolution from eCommerce to the age of social commerce. You read Christian’s blog post about how smart SMBs are tapping into Facebook’s F-Commerce platform and selling products directly from Facebook. Now, while the fact that social networks are the watering holes for customers is a huge draw, the biggest benefit for SMBs is the fact that these customers can also easily share their purchasing decisions with the connections they have on these … Continue reading